The Online Gambling, Not an Ordinary Game
According to a study by ABI Research, the online gambling industry generates 20 billion dollars in 2012, mainly driven by the Chinese market will experience growth in both North America and Europe.
ABI says that in China, there are fewer owners of personal computers resulting in less benefit from a subscription that is offset by the prepaid card games. According to analyst Michael Inouye, the game of Warcraft generates significant benefits for Activision in Europe and North America for subscriptions, but in China, are lower and, mostly, come from the prepaid cards.
The emerging variety and types of connected devices allow you to play on more platforms that are already being developed locally, but that, in future, be expanded to give input to MMO and multiplayer.
ABI says that the mobile games industry still have challenges to face. The market is fragmented with few platforms into the hands of large companies which makes it hard for developers to create products for small platforms rather than just the big ones. The sector’s growth demands more and bigger servers as well as data centers.
However, the market has experienced a boom is the social network gaming, 66% and in the case of multiplayer games this increase has reached 27%. France and Germany are two European countries with higher growth, 13% and 33% respectively.
According to the report Global Entertainment and Media Outlook for ten years made PricewaterhouseCoopers, video games lead the growth of Spanish industry in the Leisure and Entertainment segment over the next five years experiencing reminiscent cumulative average annual 6.9%.
For Peter Warman, Director General of Newzoo BV, “the mobile and social games, and multiplayer games have become a mass activity with great benefits. Players now divide their budget between various platforms.”
The report suggests that users instead of spending money on consoles are becoming more social since there are a variety of free games on social networks, although there are others that are extra that have started to become a profitable source benefits for developing companies.
In addition, the video game industry has become a new advertising medium for major brands as consecutive of high contact times between the brand and the consumer of video games, fully interactive involvement with the advertising message and the structuring of the communication at various levels of depth are some of the factors that have led advertisers to consider the video game industry as a great advertising opportunity.