Archive for the ‘Uncategorized’ Category
Email Marketing: The Unusual Mistakes
We agreed that e-mail marketing or newsletter is one of the most powerful and effective tools to achieve the goal of achieving voluntary subscribers, through the retention process, become regular customers of the services and products we offer in our websites. Now, in another sense, we agree on what not to do when using this tool.
The first thing to say, and is the most important thing is that all newsletter subscription has to be voluntary. If you created yours and you are sending to all the contacts he had in his list, but some of these people have requested it explicitly, that is ‘spam’, that is anti-marketing. Not only makes sense, but can be detrimental to your business. We all know that there is nothing more annoying to open the inbox of your email account and find it packed with unsolicited messages, even worse, we do not want to receive. Read the rest of this entry »