Five Marketing Mistakes in Social Media
The new media have become the main starting points for the marketing of companies, products and strategies for both external and internal communication. Whether large or small businesses really see the value of participating in participating in social networks and other media as they have the opportunity to raise awareness and promote their brands.
We can say then that all these new media are the best tools that have emerged, brands and businesses are 0luchando the best way to interact more closely with their customers.
Here are five common mistakes when using these new media:
1. Lack of monitoring and surveillance: Continuous monitoring is a necessity. Even an Internet brand can be a victim of the lack of monitoring social media and the various network marketing. It is much given to a social network or a new medium comes under attack from a hacker that can harm not only to the company if not direct consumers.
2. Operation of professionals accounts : frequent use by companies or Junior Staff Interns can lead to problems of communication from the company to customers either by lack of product knowledge, lack of experience in solving problems or failures to clear time to update the content of the accounts.
3. Troubleshooting: In the digital world is very likely to expand the information quickly and sometimes without any control, for this is due to an early solution to the customers of a particular company. A long answer, elaborated and delayed planting can only come to distrust the current or future consumers possibly affecting the reputation of the company.
4. Astroturfing: This term refers to false to hide the involvement employees pretending to be customers. This will certainly be discovered. This happens to the various positive comments on the blog page or social account of the company on social networks like Twitter, Facebook and others.
5. No dates: Participation of a brand in social media should not have an end date, since participation is aimed at nurturing relationships with clients. It is possible that the campaigns made in social media may come and go, but you should always maintain a defined approach and perspective.
We are still in an initial period in which the Social Media Marketing is concerned. The trademarks, inevitably, going to make more mistakes but learn from them while continuing with the road. This learning process is exciting and unique opportunities to connect directly with consumers.